Ardere et Lucere is a visionary New York City based consultancy focused on brand creation, strategy, product, and retail development within the luxury fashion, beauty, and lifestyle space. We are a team of spirited brand activists with a mission to cultivate legacy brands. Founder Rania Abu-Eid, is a seasoned C-Suite Executive and Omni-channel trailblazer with a bias toward innovation and sustainability. Our Global Team builds brands through values and culture reflecting our commitment to integrity, empathy, and diversity. Collectively, we have a 20 year track record of transformation, record growth, and business expansion, resulting in over 500 million in sales.

We lead with our Motto: Ardere et Lucere, To Enkindle and Enlighten.